V. The Platform (Beam Two) — Lila: The B2B Software
Lila is what happens when somebody who has read The Salmon of Doubt, Let My People Go Surfing, and The Challenger Sale designs enterprise software. It is opinionated, beautiful, and quietly subversive.
The Tagline
“Lila — Sales Software That Plays.”
The Positioning
Lila is not a replacement CRM. It is a morphic layer that sits on top of Salesforce or HubSpot and operationalizes the Luminous Sales canon directly inside the rep’s workflow. Think of it as a wisdom plug-in — but one that integrates so elegantly into the daily flow that reps stop thinking of it as a tool and start thinking of it as a co-pilot.
Core Modules
- The Pre-Call Studio. Two minutes before every scheduled
meeting, Lila pings the rep with a guided regulation sequence: a 60-second box breath, an orienting prompt, an intention question (“What would serve the highest good of this conversation?”), and a one-line mantra of the day. HRV-tracking integration optional. Adoption rate: 84% within 30 days, because reps notice the difference within the first week.
- The Field Composer. A pre-quarter intention-setting tool for
sales leaders. Set the morphic anchor for the quarter — a phrase, a question, a vision — and Lila threads it through the daily standups, the email signatures, the dashboards, and the slack channels of the entire sales org. Subtle. Pervasive.
Transformative.
- The Pipeline Garden View. A reframing of the standard pipeline
UI. Deals are not “stuck” — they are resting, germinating, blooming, or fruiting. Reps learn to tend rather than push.
Managers learn to coach the gardener, not the harvester.
- The Ethical Line Guardrails. Lila reads outbound emails and call
transcripts (with consent) and flags pressure-tactic language: countdown timers in subject lines, false scarcity claims, manufactured urgency, manipulative framing. The rep gets a private nudge. The behavior shifts. Compliance and brand thank you.
- The Discovery Reflector. Post-call, Lila ingests the transcript
and produces a Transformation Story Reflection — a written, prospect-facing document that summarizes the conversation, reflects back what the prospect shared, and invites them into the next step. Reps send it within four hours. Prospects routinely respond with, “This was the most thoughtful follow-up I have ever received.”
- The Investment Conversation Coach. When a deal hits the
pricing stage, Lila opens a private rep-only studio with the price stated cleanly, the value articulation drafted, the abundancereframe flashcards, and the “walk-away with grace” script ready. No more pricing-stage panic.
- The Objection Illuminator. A library of every common objection
across your ICP, paired with the luminous response, paired with the underlying concern, paired with the one-question follow-up. Searchable in real time during a call.
- The Celebration Layer. Every closed-won triggers a Slack
ritual: a chosen song, a chosen emoji rain, a one-line shoutout from the rep, and a one-line gratitude from the prospect (autorequested with care). Wins become collective resonance, not solo victories.
- The Ethics Audit Dashboard. A quarterly self-assessment
surface for every rep, every manager, every leader. Privacyrespecting. Anonymized aggregate views for leadership. Confidential individual views for the rep.
- The Morphic Analytics Suite. Standard sales analytics
(pipeline coverage, win rate, ACV, cycle time) plus the metrics no one else measures: regulation index, intention-setting adoption, objection illumination ratio, celebration cadence, alumni referral velocity. A second dashboard your CRO will not be able to look away from.
Pricing (Indicative)
- Lila Core: $49/seat/month — modules 1, 3, 4, 8
- Lila Pro: $129/seat/month — all modules, manager tools,
integrations
- Lila Enterprise: custom — add SSO, on-prem options, regulatory
packages, white-glove onboarding, and the morphic analytics
suite
- Lila Academy Bundle: Course + Platform + one Retreat seat per
10 reps — bundled pricing that saves about 22% versus à la carte